From our client brief on our live project we were asked to develop a brand and website for contemporary jeweller/craftsman Garvan Traynor! Before we were briefed, to be perfectly honest I didn’t know who he was or any of his work, but after the brief I had a good understanding on what he was about. I could tell even by the way that he dressed that his style was fairly minimalistic, this was also reflected during the brief telling us that his work had a modern and minimalistic style, he loved the work of the legend that is Dieter Rams, didn’t like garish colours and that his favourite band was kraftwerk. This was immediately generating ideas for both branding and the website, with a simple 3 colour palette also springing to mind.
As we had a fairly short time before presenting our initial ideas to Nick and Chris, as soon as I arrived home I got straight to work, well I made burgers first, 2 in fact, with chips and they were delicious (below).